Hasta Lavista Hummer

Bowan Spanbroek | 22/04/2010 2:27:40 PM

After a March sales figure of 14 it seems the Hummer H3’s place on Australian roads is truly done & dusted. The doom was hanging heavy in the clouds with GM announcing earlier this year that Hummer would wind down production. But why did it never really take off in Australia? It’s fuel economy actually matchs the likes of pajero & patrol, the price is reasonable and by most reports it is a great off-roader. However despite looking good on paper the H3 just can’t ...

March New Car Sales Increase by a Record Breaking 25.2%

Bowan Spanbroek | 8/04/2010 2:58:42 PM

In December 2009 the car sales figure dubbed ' the magic million'  seemed like a far off prospect left back in 2007/08. The Federal Chamber of Automotive Industry  chief Andrew Mckellar predictied 2011 as the year Australia would return to pre-GFC sales levels.  However the outstanding March new car sales figure of 94,744 was enough to change Mr Mckellar’s somber tune from last year, “This is an outstanding March result and provides further evidence that...

Ford Say Goodbye to an Old Fleet Favourite the Falcon Wagon

Bowan Spanbroek | 31/03/2010 3:15:20 PM

Ford recently announced the deletion of the Ford Falcon Wagon by June, a fleet institution for large corporations such as Telstra. With no demand in the consumer market it’s been kept afloat by fleet sales since it’s the BA/BF models where released. Last year it only accounted for 2500 of the 31000 falcons sold in 2009 the majority of which came from business and government fleets. Fleet buyers loved this car because of its large boot space, safety and drivability. Anyone coul...

Survival of the Fittest: The competitive environment after the GFC

Bowan Spanbroek | 25/01/2010 4:00:56 PM

Darwin’s law of Natural Selection came into play in the Auto industry this year, with the GFC testing all manufacturers flight or fight responses. If a companies value proposition didn’t add up in 2009 then they were subject to the laws of nature, with only a handful posting positive sales.The down turn really showed the underlying demand for brands. Those who where not thriving in 2008 where left behind to be eaten by this new economic threat.   Top of the food chain ...

Car production takes a dive

Bowan Spanbroek | 11/01/2010 4:04:05 PM

Australian car production has slumped to a low of 225,713 vehicles produced in 2009, a staggering 100,000 fewer cars than 2008. The high Australian dollar has hindered the already diminished demand from foreign importers in the US and Middle East. On top of this local producers are hurting from the recent tariff cut that has lowered foreign importers costs considerably. These combined factors mean local producers will be relying heavily on tax-payer funded assistance in the coming year, w...

December 2009 hits an all-time record for car sales! Pity about the rest of the year…

Bowan Spanbroek | 7/01/2010 4:07:12 PM

A last minute rush from business owners seeking the investment allowance resulted in a record December, with 88,708 vehicles sold (15.9% up on last December). The main contributors were vans, 4x2 and 4x4, all receiving significant growth in sales. The Federal Chamber of Automotive Industry (FCAI) forecasted 880’000 vehicles being sold for 2009, however December pushed the auto industry well past the line with 937,328 new cars sold, a positive result in the context of a recession! ...

Is the auto industry climbing back up the mountain or tripping over an anthill?

Bowan Spanbroek | 9/12/2009 8:43:07 AM

With the release of the October figures from ABS the automotive industry looks as if it’s turning around. October marked the third consecutive month of growth with a 3.7% increase for new car sales. Encouraged by the extension of the small to medium business tax rebate, business’s rather than consumers seem to be fueling this sales resurgence. This is positive news when compared to our British counterparts who sustained a drop of 6.7% in new car production compared to October ...

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