The real price of safety

Laura Taylor - Marketing Assistant | 3/09/2010 11:21:21 AM

An article caught my eye this week - ”Safety expert: don’t buy Camry Hybrid” (drive.com.au). The reason? It’s only a 4 star safety rating. I don’t know about you, but for a car around $41,000 for the basic model, I’d probably expect 5 stars. When I mentioned this to someone in the office they said, “Most cars are actually 4 star safety – you always have to pay extra to get 5.” This got me thinking and I decided to look into the multitude...

Has Toyota Caused a Rukus?

Laura Taylor - Marketing Assistant | 5/08/2010 11:42:26 AM

The Toyota Rukus- a car created to revive Toyota’s presence with the younger market, particularly with Gen Y.  But has it succeeded as of yet?   With approximately 150 of these vehicles selling each month, around 55% of the buyers have been between 20-40 years old, an age group which usually makes up less than 50% of Toyota’s customers. However, a point that is interesting to note is that when the figures are broken down, more than 40% of Rukus customers have been pa...

Hyundai i20 a Hit with the Ladies

Adam Pickering - Novated Lease Consultant | 29/07/2010 11:51:34 AM

The Hyundai i20 has recently been released in Australia and has been designed to attract busy ladies who are constantly on the go and looking for something stylish and agile to zip around in. I decided to interview two Fleetcare employees who fit the description and see their initial take on Hyundai’s latest edition.   Liz: The i20 packed a punch that I wasn’t expecting. Instantly surprised by the vast amount of space for such a small vehicle, I immediately felt com...

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Categories: Car Review, Hyundai

Toyota Ruckus Trendy or Tacky

Bowan Spanbroek - Marketing Co-ordinator (Gen-Y) | 4/06/2010 12:52:12 PM

We all have that ‘trendy mate’. They are the ones who had an i-Phone before you even had an i-Pod. They were twittering before you had even heard of Facebook and they're always up with the latest fashion (to the point of irritation). In marketing terms they're called ‘innovators’. A small but powerful crowd that have been proven invaluable for influencing the general public & starting new trends. Why are we talking about your trendy mate? Because To...

The Australian Camry Hybrid Distraction or Innovation?

Bowan Spanbroek | 11/03/2010 3:47:43 PM

The new hybrid Camry is a welcome distraction for Toyota Australia amidst the Prius media storm. With the recall extending to Australia the local confidence in their hybrid range has undoubtedly wavered. With a total of 2378 Prius vehicles being recalled early this year consumer and fleet buyers alike may be hesitant about the new hybrid Camry. However Toyota issued in its press release that ‘the locally made Hybrid Camry launched this week in Australia is not affected (by the prius...

Mercedes Benz Sprinter NGT 2010: Workhorse on a green diet

Bowan Spanbroek | 3/03/2010 3:51:59 PM

The new Mercedes sprinter has been put on a greener leaner diet for 2010. Mercedes is revamping their efforts to introduce a Compressed Natural Gas (CNG) version of their Sprinter to fleet customers, nine years after their previous attempt at CNG failed. The new Sprinter range comes in the traditional diesel and petrol version but now with the added option of a petrol CNG hybrid. Unlike Liquid Petroleum Gas (LPG) CNG is not dependant on oil, making it a viable fuel alternative for the fut...

Holden’s Incredible Hulk

Bowan Spanbroek | 21/10/2009 8:54:10 AM

This year Edward Norton and Lou Farigno aren’t the only one showing off some green muscle. Holden’s new ‘MY10’ Commodore takes a progressive step away from previous gas guzzling models with a greener, more powerful 210kw engine. Who says that the environmentally friendly driver has to sip chai latte and drive a Hybrid? Holden’s new SIDI technology (Spark Ignition Direct Injection) reduces previous carbon emission rates by a whopping 12%. This allows those of ...

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