Self-driving cars may be a boon for older drivers

Mark Schneider | 15/03/2016 8:00:00 AM

The conventional wisdom that young people are the early adopters of new technology while older folk struggle to come to grips with it may be turned on its head when it comes to self-driving cars. Tech giant Google, a leader in self-driving cars, believes the technology will be a godsend for older drivers who can no longer drive or who lack the confidence to get behind the wheel in city or suburban streets. The oldest person so far to travel in one of Google’s cars is 94 year-ol...

The modern approach to road trip planning

Rory Deegan - Online Marketing Executive | 31/05/2013 11:51:10 AM

The road trip is a sacred ritual carried out by all self-respecting motorists, but is it keeping up with the times? Ask most people how they plan their road trips, and you’ll get a variety of answers from the haphazard to the old school. Only rarely do you find someone who is using the best tool of all, Google maps. Yes, most will use it, along with a sat nav to get some directions and alternative routes, but would you think of using it to learn and discover more about the route itself?...

Australias most searched car brands in 2012 -How the statistics stack up against sales data

Kirsten Brent | 21/12/2012 12:24:14 PM

If you’re in the market for a new car, and are looking up vehicle specs and prices, what do you do? Google it – anytime we need information about any topic we turn to Google, the world’s most popular search engine, to find our answers, and the topic of cars is no different. But do you know which car brands were the most searched in 2012? Google Zeitgeist compiled lists that best reflect the essence of 2012 from over one trillion searches that people typed into Google thi...

Look mum no hands – Googles self-driving car

Rory Deegan - Online Marketing Executive | 14/12/2012 12:29:30 PM

“You look at self-driving cars. You know a lot of people die, and there's a lot of wasted labour. The better transportation you have, the more choice in jobs.” Those were the words of much respected Larry Page on the topic of why Google is working on a self driving car. On reading the quote it appears that Page has over-cooked the explanation, a simple “It sounded like fun” would have covered it. Regardless of his and Googles motivations, its clear to all that mass...

Driverless Cars - the future of automobiles?

Cindy Anthony - Marketing Assistant | 3/02/2011 3:37:23 PM

Old movies like Back to the Future or TV series Knight Rider presented futuristic scenarios featuring flying or even talking cars. While outside of the movies we may not be quite there yet,  we are however taking a huge leap in the automobile industry with our latest breakthrough sensation – the robo-car. Yes, the robo-car. They are the vehicles built with their very own ‘brain’. However, unlike our organically compounded human brain, their artificial intelligence i...

Mobile Apps Changing the Way We Drive

Laura Taylor - Marketing Assistant | 13/08/2010 11:37:20 AM

Ever seen Kitt from KnightRider in action and wished you had a car like that?  It might have seemed like a fantasy 20 years ago, but with technology these days it seems a car like this might not be too far off! The capability of the mobile phone is ever increasing, and now they can impact the way you use your car. With their downloadable applications you can now drive safer, reduce your carbon footprint and even find where you parked your car (when you could have sworn you parked in bay ...

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