Never ignore drowsy driving

Mark Schneider | 17/10/2016 11:57:46 AM

You’ve been driving for several hours with several more to go and you’re starting to yawn. Next the blinking starts and you’re having trouble keeping your head up. Your thoughts are wandering and suddenly you’ve nodded off for a second, drifted out of the lane or off the road and jerked your head up with a sudden shock. That was scary! If that sounds familiar it could be that you’ve been working too hard and not getting enough sleep and it’s definitely ...

Marketers’ dream or another high-tech distraction?

Mark Schneider | 28/09/2016 3:58:46 PM

As if texting in cars wasn’t bad enough, drivers may soon be faced with another distraction when they’re behind the wheel – in-car marketing. According to a report in on-line magazine Marketing Land, cars are about to become the next mobile target for marketing, and it promises to distract us in a number of ways. Targeted billboards For starters there are digital billboards which are going interactive. Ads that are synchronised to changing traffic speeds are just...

7 tips to become more mindful on the road

Mark Schneider | 10/03/2016 8:00:00 AM

Have you ever arrived somewhere and, as you’ve stepped out of the car, reflected that you can’t actually remember how you got there? Following a familiar route, perhaps a daily commute, without even realising it you slipped onto auto-pilot? Caught up, perhaps, in other, more immediately demanding thoughts or conversations? According to a recent study in the USA which analysed over 42,000 hours of driving, 78% of crashes and 68% of near crashes unsurprisingly had some form of d...

Doctors campaign to make Autonomous Emergency Braking standard

Mark Schneider | 25/01/2016 8:00:00 AM

Picture this: you’re driving the kids to school in stop-start peak hour traffic on the freeway and it’s already been a difficult start to the day. The kids are squabbling and carrying on in the back seat and all of a sudden there’s the sound of slapping, a scream and crying. Instinctively you turn around to tell them to sit quietly, stop fighting and behave themselves - or else. And as you turn back round to the front you discover the car in front has stopped and you...

Are you distracting your own drivers?

Rory Deegan - Online Marketing Executive | 11/01/2013 12:20:53 PM

On my way home from the airport recently I took a shuttle bus to the city centre. While the trip was relatively uneventful, it did give me a major insight into how some commercial drivers (in this case a bus driver) are being distracted by their work. My driver, while very friendly and helpful, was constantly distracted by an array of pick up rosters, questions and comments from his radio and at one stage a full scale mobile phone call (no hands free kit). Surely this can’t go on and su...

Animals and the road - Avoiding the worst case

Rory Deegan - Online Marketing Executive | 2/11/2012 2:44:29 PM

“I had to swerve a little, there was a squirrel in the middle of the road” that was my response to a nervous driving test instructor who looked clearly shaken by the experience. “You know you shouldn’t swerve to miss an animal of that size” was his eventual reply. Needless to say I failed the test. From that day to this I’ve noticed that the information in the area is not always clear and advice on what to do can sometimes be lacking. What are the top tips ...

A drivers guide to mobile phone use

Rory Deegan - Online Marketing Coordinator | 25/01/2012 12:43:07 PM

Everything used to be so simple; a driver would set out on his or her journey and promise to call the office or house for further instructions or updates when they had reached their destination. With the possible exception of worrying about where to find a pay phone, drivers had very little to think about when it came to phones within their vehicles. Oh how things have changed. From the retro car phone to the modern day smart phone, in car communication has come a long way. With all this beha...

Better things to do - Everything you need to know about driver distraction

Rory Deegan - Online Marketing Coordinator | 29/09/2011 3:36:35 PM

“Distracted drivers are dangerous drivers.” Those are the words of the most up to date driver awareness advertising campaign beaming its way into our living rooms. As factually correct as this statement may be, it can be argued that statements like this, along with shocking images of crashes etc, may not be enough to equip drivers with the tools they need to avoid in-car distraction. This week I explore the subject of driver distraction with an aim towards deepening the understand...

What is Unsafe Driving Costing Your Company?

Bowan Spanbroek - Marketing Co-ordinator | 5/07/2010 12:10:47 PM

Road accidents are now the most common form of work-related death, injury and absence from work in Australia (Safety climate & driver safety at work: integrating fleet management & OHS). The annual cost of road traffic injury is estimated to be over AU$500 million and related property damage increases this figure to over AU$1 billion (Travelsafe34, 2002) These two facts show the enormous social & financial impact unsafe driving practices have on Australia every year. With ...

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