On the 13th and 14th of June, Fleetcare CIO Mark Emsley and Head of Marketing and Brand, Kate Walker attended KPMG’s Hackathon event, designed to fast-track innovative digital solutions to solve business challenges. Six organisations competed in the hack event which ran over two days and saw teams design, ideate, prototype and pitch their solutions to business.
Supported by KPMG team members with skills in start-up innovation, app development, graphic design and business strategy, the Fleetcare group developed a prototype app designed to enhance the digital user experience for their Novated Lease customers.
“In preparing for the Hackathon, we researched our Voice of Customer data in relation to mobile applications which allowed us to ideate a solution that delivers an incredible mobile customer experience for our Novated drivers” Kate Walker said.
“The end result was a prototype app that connects our drivers to their savings, their car and their community in engaging ways that also promote good driving behaviour” she said.
Fleetcare will continue to develop the data requirements with an aim to launch the app to market in coming months. Stay tuned for more information!