Holden Designs Find a Worldwide Market

Mark Schneider | 12/05/2016 10:29:37 AM

Australian-built Holden cars may be disappearing from the nation’s new car dealerships with the end of production in 2017, but cars designed by Holden’s Australian design team will be finding a global market well beyond that date. Holden’s design centre in Port Melbourne has been designing Holdens since the 1967 HR first hit Australia’s roads. Before then Holdens were designed in the US. The Port Melbourne studio is one of 10 GM design studios around the world. ...

Forced marriages, bits on the side and strange couplings - anything goes in modern motor manufacturing

Mark Schneider | 1/02/2016 8:00:00 AM

Vehicle manufacturing used to be such a polite, staid and straightforward affair with particular brands flying the flag for their home country, competing against one another and exporting to the world. Well times have changed – and how! Modern vehicle manufacturing is all about forced marriages, shifting liaisons, polygamy and other unlikely couplings between the manufacturers. Take Fiat, for example. The hot-blooded Italian, is now part of Fiat Chrysler Automobiles, an unlikely...

Wheeling in the years series - Ford Falcon flew high in the 80s

Mark Schneider | 27/01/2016 8:00:00 AM

It took Ford 22 years to knock Holden off the perch as Australia’s top selling car, but in 1982 the Falcon edged out the Commodore and retained top spot for the next seven years. Between them the Falcon and the Commodore shared a quarter of the market for new cars in 1982. That may sound impressive, but it was a huge drop from the early 1960s where six-out-of-10 Australian cars were either Holdens or Fords. Ford and Holden executives today, however, would probably kill for the s...

Record car sales defy slowing economy

Mark Schneider | 21/01/2016 8:00:00 AM

Australia’s economy may be slowing but you wouldn’t know it from the new car sales. In 2015 we bought new cars in record numbers – 1,155,408 of them in fact. Australians are really taking to the range of new models with their features and comforts in one of the world’s most competitive car markets. The high level of choice in the Australian new car market is delivering Australian consumers’ access to high-quality vehicles at record affordability levels,&r...

Wheeling in the years series - American Giant, Ford, enters the market during the 1960's

Mark Schneider | 14/12/2015 10:31:24 AM

If Holden reigned as the undisputed king of the 1950s Australian car market, the 1960s saw the start of real competition when that other American giant, Ford, entered the market with the Falcon. It was the start of a protracted battle for the hearts and minds of Australian motorists that was to last for decades, sparking many bar room debates. Ford Falcon First Released November 1960 Ford released the Falcon in November 1960 but its first offering, the XK, was blighted with reliab...

Wheeling In The Years Series - Australia’s own car was a hit from the start

Mark Schneider | 3/11/2015 12:36:04 PM

With the Second World War well and truly behind it, Australia in the 1950s was booming, with full employment and a high standard of living that was attracting immigrants from Greece, Italy, Poland, the Netherlands and Germany. We were living the suburban dream where a house of your own and a car in the driveway was every Aussie’s ambition. And when it came to cars it had to be the dinky-di FJ Holden. The famous FJ wasn’t Holden’s first “all Australian car&rdquo...

Wheeling in the years series - Holden and Ford still top of the pops in the 1970s

Mark Schneider | 27/10/2015 8:00:00 AM

In the 1970s Abba were top of the charts, the kids were glued to the new colour TVs watching Countdown every weekend and Holden was telling us that “we love football, meat pies, kangaroos and Holden cars” in one of the most annoying advertising jingles of the decade. It was largely true, however, with Aussies remaining loyal to General Motors until 1977 when the Ford Falcon finally knocked Holden’s Kingswood/Premier combination off the top of the perch. The battle be...

Australians still love their SUVs

Mark Schneider | 2/09/2015 3:08:10 PM

Australians’ love of SUVs shows no signs of cooling if the latest new car sales figures are any indication. While sales grew by around 3% overall in July 2015, SUV sales were up by no less than 13.4% for the month, contributing to an overall increase of 13.7% year-on-year. Where once sedans such as the Falcon or Commodore, or perhaps their station wagon equivalents, were the natural choice for the family’s set of wheels, today the SUV seems the natural choice. So what&...

Most searched car brands in Australia for 2014

Jess Wallace | 9/01/2015 1:48:29 PM

When in the market to purchase a new vehicle, and you are looking up vehicle specs and prices, the easiest and most efficient way to find this information is to Google it. When we need information about a topic, turning to Google is now embedded into us as a way to find information quickly.  Searching Google for the most popular cars can be a great way to start your new car research. Do you know which car brands were the most searched in 2014 in Australia? We decided to compa...

Top 6 V8 moments in history

Jess Wallace | 31/10/2014 1:51:26 PM

The V8 supercar season is arguably one of the greatest times of the year for motorsport fans. It’s that time of year where names such as Whincup, Murphy and Lowndes become familiar in conversations and everyone is talking about the races from the past weekend. With two weekends to go until the end of the 2014 V8 season we take a look back on six memorable moments through the V8 supercar history. 1. Tap at the Creek At Eastern Creek in 2003, the famous Skaife- Ingall incident too...

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Top selling cars in Australia 2013

Kirsten Brent | 7/01/2014 8:24:59 AM

It’s hard to believe that a New Year is upon us already, and here at Fleetcare that means one thing – our annual roundup of the previous year’s car sales figures. As we all know, a lot can change in a year, or even in six months in the automotive world as shown by our mid-year analysis. So which cars appealed to the Australian public in 2013? We take a look at the sales figures and what they mean for the automotive industry heading into 2014. Top 10 best-selling vehicles 20...

Holden’s Battle against Cheap Import Cars

Kendall Broun - Marketing & Brand Manager | 7/06/2013 12:35:47 PM

The trend against locally made cars in Australia has been strong for quite some time, with buyers looking more favourably at cheaper imported models and there appears to be no sign of this abating. Australia’s strongest local car brand Holden, owned by General Motors, is finding it increasingly hard to compete with competitors, especially overseas manufacturers.  According to released this year, Australians bought more Hyundai vehicles than Holden in March 2013; something that...

Top selling cars in Australia 2012

Rory Deegan - Online Marketing Executive | 18/01/2013 12:01:59 PM

Another year and yet another top ten list showcasing the top sellers. In what is becoming an annual article here at Fleetcare, we take the top ten selling cars and try to understand what they tell us about the habits of the Australian public. Last year we had the Mazda 3 at number 1 - would it hold its own? Could the Holden Commodore come back? Or perhaps a new contender could take the crown. As per usual, we look past the figures to find out what the table is telling us. In the past we looke...

Australias most searched car brands in 2012 -How the statistics stack up against sales data

Kirsten Brent | 21/12/2012 12:24:14 PM

If you’re in the market for a new car, and are looking up vehicle specs and prices, what do you do? Google it – anytime we need information about any topic we turn to Google, the world’s most popular search engine, to find our answers, and the topic of cars is no different. But do you know which car brands were the most searched in 2012? Google Zeitgeist compiled lists that best reflect the essence of 2012 from over one trillion searches that people typed into Google thi...

The Australian auto industry - Where to now?

Rory Deegan - Online Marketing Executive | 7/12/2012 1:53:10 PM

2012 will be remembered by Australian car people as the year the car sales market bounced back, but what about the locally made Australian cars? The surprising fact is that locally built car sales were up on 2011, however as a portion of the total sales they are down slightly. What's most worrying is the general sales trend.  Locally made cars as a percentage of total sales have been falling for years now, and the current range of locally made cars are not turning the tide. Add to th...

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