The real price of safety

Laura Taylor - Marketing Assistant | 3/09/2010 11:21:21 AM

An article caught my eye this week - ”Safety expert: don’t buy Camry Hybrid” (drive.com.au). The reason? It’s only a 4 star safety rating. I don’t know about you, but for a car around $41,000 for the basic model, I’d probably expect 5 stars. When I mentioned this to someone in the office they said, “Most cars are actually 4 star safety – you always have to pay extra to get 5.” This got me thinking and I decided to look into the multitude...

Has Toyota Caused a Rukus?

Laura Taylor - Marketing Assistant | 5/08/2010 11:42:26 AM

The Toyota Rukus- a car created to revive Toyota’s presence with the younger market, particularly with Gen Y.  But has it succeeded as of yet?   With approximately 150 of these vehicles selling each month, around 55% of the buyers have been between 20-40 years old, an age group which usually makes up less than 50% of Toyota’s customers. However, a point that is interesting to note is that when the figures are broken down, more than 40% of Rukus customers have been pa...

Toyota Ruckus Trendy or Tacky

Bowan Spanbroek - Marketing Co-ordinator (Gen-Y) | 4/06/2010 12:52:12 PM

We all have that ‘trendy mate’. They are the ones who had an i-Phone before you even had an i-Pod. They were twittering before you had even heard of Facebook and they're always up with the latest fashion (to the point of irritation). In marketing terms they're called ‘innovators’. A small but powerful crowd that have been proven invaluable for influencing the general public & starting new trends. Why are we talking about your trendy mate? Because To...

March New Car Sales Increase by a Record Breaking 25.2%

Bowan Spanbroek | 8/04/2010 2:58:42 PM

In December 2009 the car sales figure dubbed ' the magic million'  seemed like a far off prospect left back in 2007/08. The Federal Chamber of Automotive Industry  chief Andrew Mckellar predictied 2011 as the year Australia would return to pre-GFC sales levels.  However the outstanding March new car sales figure of 94,744 was enough to change Mr Mckellar’s somber tune from last year, “This is an outstanding March result and provides further evidence that...

The Australian Camry Hybrid Distraction or Innovation?

Bowan Spanbroek | 11/03/2010 3:47:43 PM

The new hybrid Camry is a welcome distraction for Toyota Australia amidst the Prius media storm. With the recall extending to Australia the local confidence in their hybrid range has undoubtedly wavered. With a total of 2378 Prius vehicles being recalled early this year consumer and fleet buyers alike may be hesitant about the new hybrid Camry. However Toyota issued in its press release that ‘the locally made Hybrid Camry launched this week in Australia is not affected (by the prius...

Toyota Drifts to the Dark Side. Oh what a feeling….

Bowan Spanbroek | 15/02/2010 3:53:30 PM

Every day seems to bring more bad news for the automotive giant Toyota with 4.5 million vehicles recalled internationally, a class action law suit, a congressional hearing starting in America and an award for energy efficiency being stripped in Japan. Their main woes are coming from the US, also Toyota’s region of highest growth. But it seems the US is the source of the underlying problem, and where Toyota began to lose their way. Toyota has been a benchmark for quality and reliabil...

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