Marketers’ dream or another high-tech distraction?

Mark Schneider | 28/09/2016 3:58:46 PM

As if texting in cars wasn’t bad enough, drivers may soon be faced with another distraction when they’re behind the wheel – in-car marketing. According to a report in on-line magazine Marketing Land, cars are about to become the next mobile target for marketing, and it promises to distract us in a number of ways. Targeted billboards For starters there are digital billboards which are going interactive. Ads that are synchronised to changing traffic speeds are just...

Formula E is electrifying motor racing

Mark Schneider | 27/09/2016 12:07:54 PM

The cars may look familiar and the action is fast, furious and close. The commentators hyperventilate with excitement and even the drivers’ names are steeped in motor racing royalty. There’s a Prost and a Senna and a Piquet on the grid alongside former Formula 1 drivers Jarno Trulli, Sebastien Buemi and Nick Heidfeld. But when the rubber hits the road at any race of the Formula E series there’s something distinctly different about it. It’s the sound – there&r...

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Categories: Electric