Road safety initiatives in the spotlight - Western Australia

Rory Deegan - Online Marketing Coordinator | 15/06/2012 9:52:32 AM

“This is a very, very long ad, is it even an ad?” that was the response of a friend of mine to the recent Enjoy the ride ad from Road Safety WA. So is there real value in these adverts and the road safety initiatives behind them? Do they deliver on their spend? It has long been established that finding out what has been causing the gradual decrease in road fatalities is close to impossible. Everyone from the vehicle manufacturers to the roadside landscaping companies can claim tha...

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