Toyota Ruckus Trendy or Tacky

Bowan Spanbroek - Marketing Co-ordinator (Gen-Y) | 4/06/2010 12:52:12 PM

We all have that ‘trendy mate’. They are the ones who had an i-Phone before you even had an i-Pod. They were twittering before you had even heard of Facebook and they're always up with the latest fashion (to the point of irritation). In marketing terms they're called ‘innovators’. A small but powerful crowd that have been proven invaluable for influencing the general public & starting new trends. Why are we talking about your trendy mate? Because To...

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