Suzuki Left off 'The First Car List'

Bowan Spanbroek - Marketing Coordinator | 24/06/2010 12:29:51 PM

Despite being under $15000, having 6 airbags, ESP & an ANCAP rating of 4 stars the Suzuki Alto was excluded from ‘The First Car List’, a government initiative aimed at getting young drivers in safer cars. Rather confusing considering a 1989 Peugeot 404 made it on the list. Nothing against Peugeot’s but which car would you feel safer in? The reason for leaving the Alto off the list is that only second hand cars are allowed. Suzuki and other manufacturers are mystified...

Toyota Ruckus Trendy or Tacky

Bowan Spanbroek - Marketing Co-ordinator (Gen-Y) | 4/06/2010 12:52:12 PM

We all have that ‘trendy mate’. They are the ones who had an i-Phone before you even had an i-Pod. They were twittering before you had even heard of Facebook and they're always up with the latest fashion (to the point of irritation). In marketing terms they're called ‘innovators’. A small but powerful crowd that have been proven invaluable for influencing the general public & starting new trends. Why are we talking about your trendy mate? Because To...

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