Most searched car brands in Australia for 2014

When in the market to purchase a new vehicle, and you are looking up vehicle specs and prices, the easiest and most efficient way to find this information is to Google it.

When we need information about a topic, turning to Google is now embedded into us as a way to find information quickly. 

Searching Google for the most popular cars can be a great way to start your new car research.

Do you know which car brands were the most searched in 2014 in Australia? We decided to compare the most searched car brands to the sales results of vehicles for 2014 and look at why the lists differ. Some of the results below may surprise you!

Most searched car brands –2014 Google Search Trends for Australia

  1. Toyota
  2. Holden
  3. Ford
  4. Mazda
  5. Nissan
  6. BMW
  7. Mercedes
  8. Hyundai
  9. Subaru
  10. Honda

(Statistics taken from Google Trends)

Bestselling car brands and number of units sold in Australia. 

  1. Toyota - 203,501
  2. Holden – 106,092
  3. Mazda – 100,704
  4. Hyundai – 100,011
  5. Ford – 79,703
  6. Mitsubishi – 68,637
  7. Nissan – 66,025
  8. Volkswagen – 54,801
  9. Subaru – 40, 502
  10. Honda – 32, 998

(Statistics taken from caradvice.com.au)

What is interesting for 2014 is that a number of vehicles on the most searched list aren’t necessarily making the top 10 bestselling car brands -  in fact, it was only Toyota (1) Holden (2), Subaru (9) and Honda (10) which had the same search results as sales statistics. Why are a number of brands which made the search list not necessarily making the bestselling lists? We take a look at some possible explanations.

BMW and Mercedes were 6th and 7th respectively on the top ten searched list but failed to make the top ten selling car brands. So why are these brands searched a lot? BMW sell other products such as motorcycles, boats, etc. BMW and Mercedes also sponsor a number of motorsport events which could also explain why these brands are searched. 

Mitsubishi and Volkswagen managed to place both 6th and 8th on the bestselling list however they failed to rank under the most searched brands.  One reason for this is people tend to search for specific model types such as ‘Mitsubishi Lancer’ and ‘VW Golf’.  So what does this mean? People aren’t just searching for the car’s brand name, but they further refine the search terms they use as they go about their research. Going forward into 2015 it will be interesting to see how these statistics change, and how auto makers use the results to improve their online presence and sales results.

To find out more about how you could own one of the best selling cars for 2014 get in touch with one of our novated leasing consultants. You can do so by calling 1300 017 137 or clicking here

 

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