Geely enters the market low but aims high

This year we will see the introduction of the third Chinese Automotive brand to the Australian market. Geely is set to bring 3 models into Australia via John Hughes ‘Chinese Automotive Distributors’ Company. Initially it will be WA that receives the first 1.5 litre MK models, with dealerships in North Perth and Mandurah releasing possibly in May.Hughes is currently recruiting dealerships over east to distribute the new brand nationally.

The aggressive pricing of the MK and Panda model’s show just how serious the Chinese Automakers are about breaking into the Australian market, with the MK (a corolla rival) rumored to be starting at $13,000AU and the Panda (or LC as it might be renamed) possibly beating the upcoming Proton as the cheapest car in Australia.

Geely looks set to play an important role in the future of Australia’s automotive industry, already owning Melbourne based ‘Drive Train Systems International’ and poised to challenge the lower priced market segment. With the Tariff reduction of 2010 and the importation experience of John Hughes Geely looks set to make a mark on the Auto industry this year.

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