December 2009 hits an all-time record for car sales! Pity about the rest of the year…

A last minute rush from business owners seeking the investment allowance resulted in a record December, with 88,708 vehicles sold (15.9% up on last December). The main contributors were vans, 4x2 and 4x4, all receiving significant growth in sales.

The Federal Chamber of Automotive Industry (FCAI) forecasted 880’000 vehicles being sold for 2009, however December pushed the auto industry well past the line with 937,328 new cars sold, a positive result in the context of a recession!

“Given all the challenges and uncertainties thrown at us by the global economy, it is an exceptional result” stated Andre McKellar, FCAI chief executive.

Although the tax break increased sales for 2009 it didn’t represent an underlying shift in consumer confidence. Toyota is pegging 2010 as being the year confidence increases, but is speculating a time of consolidation rather than a second boom.

Both the FCAI and Toyota agree that 2011 will be the year we crack the ‘magic million’ again, 2010 will see only slightly better results. Still a positive forecast when considering the absence of tax breaks to inflate sales.

It seems a real shift in consumer confidence is on the horizon rather than the government fuelled sales of 2009. There is light at the end of the tunnel, but we won’t get there for a little while yet.
 

Best Selling Vehicles 2009

1. Holden Commodore - 44,387

2. Toyota Corolla - 39,013

3. Toyota Hilux - 38,457

4. Mazda-3 - 35,298

5. Ford Falcon - 31,023

6. Hyundai i30 - 21,414

7. Mitsubishi Lancer - 21,414

8. Toyota Camry - 20,846

9. Hyundai Getz - 19,643

10. Toyota Yaris - 19,447
 

Best Selling Brands 2009

1. Toyota - 200,911

2. Holden - 119,568

3. Ford - 96,501

4. Mazda - 77,739

5. Hyundai - 63,207

6. Mitsubishi - 56,998

7. Nissan - 52,901

8. Honda - 41,443

9. Subaru - 36,506

10. VW - 30,087

Back to previous page Back to main blog
Blog post currently doesn't have any comments.
Leave comment



 
 
 Security code