Australias most searched car brands in 2012 -How the statistics stack up against sales data

Kirsten Brent | 21/12/2012 12:24:14 PM

If you’re in the market for a new car, and are looking up vehicle specs and prices, what do you do? Google it – anytime we need information about any topic we turn to Google, the world’s most popular search engine, to find our answers, and the topic of cars is no different. But do you know which car brands were the most searched in 2012? Google Zeitgeist compiled lists that best reflect the essence of 2012 from over one trillion searches that people typed into Google thi...

Look mum no hands – Googles self-driving car

Rory Deegan - Online Marketing Executive | 14/12/2012 12:29:30 PM

“You look at self-driving cars. You know a lot of people die, and there's a lot of wasted labour. The better transportation you have, the more choice in jobs.” Those were the words of much respected Larry Page on the topic of why Google is working on a self driving car. On reading the quote it appears that Page has over-cooked the explanation, a simple “It sounded like fun” would have covered it. Regardless of his and Googles motivations, its clear to all that mass...

The Australian auto industry - Where to now?

Rory Deegan - Online Marketing Executive | 7/12/2012 1:53:10 PM

2012 will be remembered by Australian car people as the year the car sales market bounced back, but what about the locally made Australian cars? The surprising fact is that locally built car sales were up on 2011, however as a portion of the total sales they are down slightly. What's most worrying is the general sales trend.  Locally made cars as a percentage of total sales have been falling for years now, and the current range of locally made cars are not turning the tide. Add to th...