Holden Colorado -Don't think, don't hope, do

Rory Deegan - Online Marketing Coordinator | 10/08/2012 8:55:20 AM

In the recent ad campaign for the Holden Colorado the famous Hawthorn AFL coach John Kennedy Snr. is heard booming in the background. His famous "Don't think, don't hope, do!" speach compels us to consider his words in the wider context of how Holden is managing its own current difficulties. I first saw the Colorado at the 2011 Perth motor show where it was unveiled amid a flurry of flash bulbs and cheers. Fast forward a year and a few months and the mood at Holden HQ has ch...

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