Has Toyota Caused a Rukus?

Laura Taylor - Marketing Assistant | 5/08/2010 11:42:26 AM

The Toyota Rukus- a car created to revive Toyota’s presence with the younger market, particularly with Gen Y.  But has it succeeded as of yet?   With approximately 150 of these vehicles selling each month, around 55% of the buyers have been between 20-40 years old, an age group which usually makes up less than 50% of Toyota’s customers. However, a point that is interesting to note is that when the figures are broken down, more than 40% of Rukus customers have been pa...

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