Has Toyota Caused a Rukus?

Laura Taylor - Marketing Assistant | 5/08/2010 11:42:26 AM

The Toyota Rukus- a car created to revive Toyota’s presence with the younger market, particularly with Gen Y.  But has it succeeded as of yet?   With approximately 150 of these vehicles selling each month, around 55% of the buyers have been between 20-40 years old, an age group which usually makes up less than 50% of Toyota’s customers. However, a point that is interesting to note is that when the figures are broken down, more than 40% of Rukus customers have been pa...

Is Speeding in Moderation OK?

Laura Taylor - Marketing Assistant | 14/07/2010 11:59:55 AM

Speeding is bad.  That is what we have all been taught from a young age.  “Don’t ride your bike too fast, you will fall off” and “don’t run around the pool, you will slip” are words most mothers have used at least once, warning their children of the consequences of speed, no matter what the mode of transport is. It seems counter intuitive that the Queensland Government is now looking at introducing new rules in their learner’s driving te...

June 2010 New Car Sales: movers & shakers

Bowan Spanbroek - Marketing Co-ordinator | 9/07/2010 12:02:29 PM

This time last year it was all doom and gloom for the automotive industry, but unprecedented growth has brought us from an all time low to possibly setting an all time high with 1.1million sales forecasted this year. The impacts of the GFC have caused big shifts in consumer trends. Here are some of the movers & shakers of the auto industry over the past year & the reasons they have succeeded where others have failed.   Movers & Shakers Segment ...

Suzuki Left off 'The First Car List'

Bowan Spanbroek - Marketing Coordinator | 24/06/2010 12:29:51 PM

Despite being under $15000, having 6 airbags, ESP & an ANCAP rating of 4 stars the Suzuki Alto was excluded from ‘The First Car List’, a government initiative aimed at getting young drivers in safer cars. Rather confusing considering a 1989 Peugeot 404 made it on the list. Nothing against Peugeot’s but which car would you feel safer in? The reason for leaving the Alto off the list is that only second hand cars are allowed. Suzuki and other manufacturers are mystified...

Toyota Ruckus Trendy or Tacky

Bowan Spanbroek - Marketing Co-ordinator (Gen-Y) | 4/06/2010 12:52:12 PM

We all have that ‘trendy mate’. They are the ones who had an i-Phone before you even had an i-Pod. They were twittering before you had even heard of Facebook and they're always up with the latest fashion (to the point of irritation). In marketing terms they're called ‘innovators’. A small but powerful crowd that have been proven invaluable for influencing the general public & starting new trends. Why are we talking about your trendy mate? Because To...

Ford Step Ahead, Posting a $A2.2b Profit for Q1 2010

Bowan Spanbroek | 29/04/2010 2:25:55 PM

The A$2.2billion profit for Q1 represents a full year out of the red for Ford, quite an achievement compared to the Detroit based companies neighbours GM & Chrysler. No doubt the solid financials are the effects of their competition being flawed for most of 2009, with GM & Chrysler needing government bailouts & Toyota being snowed under by a mountain of negative press. As a result of the stronger than average 2009 their market share rose by 3% in North America, with a US$1...

Hasta Lavista Hummer

Bowan Spanbroek | 22/04/2010 2:27:40 PM

After a March sales figure of 14 it seems the Hummer H3’s place on Australian roads is truly done & dusted. The doom was hanging heavy in the clouds with GM announcing earlier this year that Hummer would wind down production. But why did it never really take off in Australia? It’s fuel economy actually matchs the likes of pajero & patrol, the price is reasonable and by most reports it is a great off-roader. However despite looking good on paper the H3 just can’t ...

March New Car Sales Increase by a Record Breaking 25.2%

Bowan Spanbroek | 8/04/2010 2:58:42 PM

In December 2009 the car sales figure dubbed ' the magic million'  seemed like a far off prospect left back in 2007/08. The Federal Chamber of Automotive Industry  chief Andrew Mckellar predictied 2011 as the year Australia would return to pre-GFC sales levels.  However the outstanding March new car sales figure of 94,744 was enough to change Mr Mckellar’s somber tune from last year, “This is an outstanding March result and provides further evidence that...

Ford Say Goodbye to an Old Fleet Favourite the Falcon Wagon

Bowan Spanbroek | 31/03/2010 3:15:20 PM

Ford recently announced the deletion of the Ford Falcon Wagon by June, a fleet institution for large corporations such as Telstra. With no demand in the consumer market it’s been kept afloat by fleet sales since it’s the BA/BF models where released. Last year it only accounted for 2500 of the 31000 falcons sold in 2009 the majority of which came from business and government fleets. Fleet buyers loved this car because of its large boot space, safety and drivability. Anyone coul...

Holden Caltex and the Victorian Government Create Alternative Fuel Consortium to Introduce E85 Fuel Network

Bowan Spanbroek | 25/03/2010 3:23:15 PM

The bio-fuel cars of tomorrow could be closer than we think with the Victorian government recently announcing the formation of a consortium including, Caltex, Holden, & Coskata. The group will investigate the viability of creating an ethanol production plant in Victoria. This plant could produce up to 200 million litres of ethanol annually for cars powered on the ethanol based bio-fuel E85. This alternative fuel consists of 85% ethanol and 15% regular petrol and has various positive effec...

Toyota Drifts to the Dark Side. Oh what a feeling….

Bowan Spanbroek | 15/02/2010 3:53:30 PM

Every day seems to bring more bad news for the automotive giant Toyota with 4.5 million vehicles recalled internationally, a class action law suit, a congressional hearing starting in America and an award for energy efficiency being stripped in Japan. Their main woes are coming from the US, also Toyota’s region of highest growth. But it seems the US is the source of the underlying problem, and where Toyota began to lose their way. Toyota has been a benchmark for quality and reliabil...

Geely enters the market low but aims high

Bowan Spanbroek | 29/01/2010 3:58:28 PM

This year we will see the introduction of the third Chinese Automotive brand to the Australian market. Geely is set to bring 3 models into Australia via John Hughes ‘Chinese Automotive Distributors’ Company. Initially it will be WA that receives the first 1.5 litre MK models, with dealerships in North Perth and Mandurah releasing possibly in May.Hughes is currently recruiting dealerships over east to distribute the new brand nationally. The aggressive pricing of the MK and Pan...

Survival of the Fittest: The competitive environment after the GFC

Bowan Spanbroek | 25/01/2010 4:00:56 PM

Darwin’s law of Natural Selection came into play in the Auto industry this year, with the GFC testing all manufacturers flight or fight responses. If a companies value proposition didn’t add up in 2009 then they were subject to the laws of nature, with only a handful posting positive sales.The down turn really showed the underlying demand for brands. Those who where not thriving in 2008 where left behind to be eaten by this new economic threat.   Top of the food chain ...

Car production takes a dive

Bowan Spanbroek | 11/01/2010 4:04:05 PM

Australian car production has slumped to a low of 225,713 vehicles produced in 2009, a staggering 100,000 fewer cars than 2008. The high Australian dollar has hindered the already diminished demand from foreign importers in the US and Middle East. On top of this local producers are hurting from the recent tariff cut that has lowered foreign importers costs considerably. These combined factors mean local producers will be relying heavily on tax-payer funded assistance in the coming year, w...

December 2009 hits an all-time record for car sales! Pity about the rest of the year…

Bowan Spanbroek | 7/01/2010 4:07:12 PM

A last minute rush from business owners seeking the investment allowance resulted in a record December, with 88,708 vehicles sold (15.9% up on last December). The main contributors were vans, 4x2 and 4x4, all receiving significant growth in sales. The Federal Chamber of Automotive Industry (FCAI) forecasted 880’000 vehicles being sold for 2009, however December pushed the auto industry well past the line with 937,328 new cars sold, a positive result in the context of a recession! ...

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