Ask any health and safety officer and they’ll tell you, at length, how hard it is to get people to read and recall health and safety documents and policies. Unfortunately fleet safety policy is no exception to this and it would seem that the issue is further compounded by even longer documents which include such tedium champions as; insurance, in-car safety and the rules of the road. So how can fleet managers get their message across and reduce accidents, injury and at the same time preserve their hard fought assets? It’s clear that a new procedure, rule or policy is not the answer here; with that in mind I genuinely think the solution now is in how the information is presented.
Currently fleet health and safety policies are conveyed in long and very boring documents which, if we’re all honest, excites and captivates no one. The concepts in these documents are valid and truthful, however the presentation doesn’t sell the ideas and they end up being “power read” by employees who wrongly see them as an unwanted distraction. The conveying of information is critically important and as any good sales person will tell you, capturing a persons attention is half the battle. So, if you’re in the position where the documents have been written, it’s now time to bring these concepts into engaging presentations, persuasive videos and enlightening charts and graphs. The challenge is to captivate the audience in a way that word documents never could.
Florence Nightingale revolutionised military hospitals in the nineteenth century with the help of the pie chart and rose diagrams. Her power was her presentation and her use of cutting edge presentation techniques (yes, pie charts were, at one stage, cutting edge) changed the way hospitals operated and also changed the way people thought of information presentation. So while you may not want to emulate “the lady with the lamp” the point is that she set out to get a message across and, with the use of engaging presentations, she achieved her goal. In the end we all want to stay safe on the highways and byways, so the need to create convincing and persuasive information is just as important, if not more so, than for any other topic.